The new way to get news, information, and free ice cream
In the beginning, Twitter’s aim was to provide a micro-blogging platform for individuals to provide short status updates in 140 characters or less. If you’ve ever wondered “Why 140 characters?”, it’s simple. Most phone carriers have a 160 character limit on SMS text messages which (before the widespread adoption of smart phones) is how people “tweeted”. Twitter reserved 20 characters for the screen name and that’s how we got to 140 characters.
Soon, celebrities, athletes, media companies, politicians, and businesses began to see the value in Twitter not just as a social platform, but as a way to share information in a timely and relevant manner. Likewise, Twitter users are now using the platform as their source of timely news and information. If you think about it this new model for sharing makes a lot of sense. It can take hours to write an article about a breaking news story. It can take days to publish a new ad or campaign. But it only takes seconds to publish a tweet. For example, today a small plane landed on I-85 just outside of Atlanta. Within minutes this was a trending topic on Twitter whereas it was almost an hour later before an article was posted on CNN.com.
For businesses, organizations, and advertisers, the emerging popularity of Twitter has some important implications. First and foremost, Twitter provides a simple yet effective platform for businesses to engage with customers and develop relationships. But more importantly, because of the real-time nature of Twitter, businesses can also now provide instant and timely and relevant information to consumers about deals, discounts, new products, etc. Small businesses benefit the most because of the simplicity of twitter. There’s no need to publish an ad or compete for key words on search engines. 140 characters and it’s done.
Panoramic endeavors to take things one step further by taking the time-relevance of tweets and making them location-relevant. For businesses and organizations, this provides the ability to expand their reach to an even wider audience. And for Panoramic users regardless of whether or not they use Twitter (or who they follow), it provides them the ability to discover information about nearby highway closures (due to small aircraft landings) as well as the ice cream shop around the corner that’s giving away free scoops for the next two hours. And who doesn’t want free ice cream?